Flowers going bad? Wouldn't it be great if you could let your customers know about an unadvertised special so you can reduce or eliminate your waste?
Guess what? You can! Our VIP Club will do just that!
Florist Statistics
- According to statistics, a whopping 45% of all flowers die and have to be discarded before they are ever sold. That’s almost one out of every two flowers!
- Women are the largest consumers of flowers, with almost 80% percent of flower sales being attributed to female customers.
- Over 60% of flower sales are for the person who is actually buying them.
- While big days (Valentine’s, Mother’s Day, etc.) get most of the attention, statistics show that 50% of sales are attributed to non-calendar events. This means that half of flower sales are spontaneous and not event-based. Flowers are being purchased all year round.
The takeaway here is this – you need to make sure that you’re reaching out to your market on a consistent basis.
Why is text message marketing ideal for florists?
Inventory Control
Real-Time Live Marketing
It's a Cash Machine!
Throwing away unsold, spoiled flowers is a silent profit killer.
Building a database of customers allows you to run last-minute specials to move what would have been spoilage items.
Aside from email marketing, SMS/text is the ONLY form of marketing where you can think of a campaign in the morning and have customers in the afternoon.
While email open rates are typically around 5 – 10%, SMS has an open rate of about 97%! You can craft offers instantly…no waiting for print advertising that could take days or weeks.
Properly building a mobile campaign is like having a cash machine that spits out money at will.
You can now create business on-demand whenever you like. When you feel like doing more business, you run an offer to your list. Pretty POWERFUL, right?
Mind-Reader Marketing
Frequency Enhancer
It's an Asset!
Think about your consumer. Cater to their desires. “Had a rough day? Pamper yourself with some flowers.”
Get into the mind of the consumer and INSTANTLY market to their needs and wants via text.
Take advantage of predictive behaviors. Our Birthday and Anniversary Clubs are perfect for florists!
So…how do you double sales? Let’s get the regular who comes in once per month coming in twice per month. You accomplish this by giving customers a compelling reason to come back again.
Text marketing provides “top-of-mind awareness” to spur greater visitor frequency.
Your customers know you, love you and trust you. Building a database of “buyers” is by far the most valuable component you can establish for your business.
Having a targeted list of customers is a definite turn-on for potential buyers, and will increase the valuation of your business should you be looking to sell.