Wouldn't it be great if you could get more customers who were celebrating their birthday or anniversary? How would it be if you could let your best customers know about an unadvertised dinner special or last-minute reservation opening? What if you could show them a picture of one of your tasty dishes just before dinner time?
Guess what? You can! Our Birthday Club and VIP Club will do all of those things!
Restaurant Statistics
- Americans are spending 48% of their total food budget on restaurants, as compared to 25% in 1955.
- According to a Restaurant Technology Industry Report, 51% of diners go out to eat more than once a week.
- 90% of guests research a restaurant online before dining – more than any other business type.
- According to Google, over 50% of all worldwide searches were done from a mobile device. Hitwise says that in the U.S. mobile search is roughly 58% of total search query volume.
- According to a key figure in the industry, restaurants are going to have a hard time if they continue to try to compete doing the same things they have been doing. Innovation and bringing fresh ideas to the table are key to staying out in front of your market. Having great food and service is not enough any more.
Why is text message marketing ideal for restaurants?
Food Cost Control
Real-Time Live Marketing
It's a Cash Machine!
Food cost is already extremely high in the restaurant industry, and throwing away unsold food is a silent profit killer.
Building a database of customers allows you to run last-minute specials to move what would have been spoilage items.
Aside from email marketing, SMS/text is the ONLY form of marketing where you can think of a campaign in the morning and have customers in your restaurant in the afternoon.
While email open rates are typically around 5 – 10%, SMS has an open rate of about 97%! You can craft offers instantly…no waiting for print advertising that could take days or weeks.
Properly building a mobile campaign is like having a cash machine that spits out money at will.
You can now create business on-demand whenever you like. When you feel like doing more business, you run an offer to your list. Pretty POWERFUL, right?
Mind-Reader Marketing
Frequency Enhancer
It's an Asset!
Think about your consumer. It’s 5:00, they’re just getting off work. What is on their mind? Yep, FOOD! You can INSTANTLY market to those hungry consumers via text!
Take advantage of predictive behaviors. Think of school events, holidays, etc.
So…how do you double sales? Let’s get the regular who comes in once per week coming in twice per week. You accomplish this by giving customers a compelling reason to come back again.
Text marketing provides “top-of-mind awareness” to spur greater visitor frequency.
Your customers know you, love you and trust you. Building a database of “buyers” is by far the most valuable component you can establish for your business.
Having a targeted list of customers is a definite turn-on for potential buyers, and will increase the valuation of your business should you be looking to sell.